Select the opt-in type above to load the correct intro script.
"What's up [NAME]! It's [SETTER]!"
"Heyyyy! What's up [NAME]… it's just [SETTER] — I'm one of the coaches with Eric Michael and the sports card team. How've you been?"
"I'm just glad I got some coffee in me (haha) — but yeah I only got like 3 or 4 minutes here and I saw you were checking out one of our videos on making money with sports cards… so I just wanted to reach out real quick and just see if I could point you in a decent direction (no pause) — but first, what even got you interested?"
"Oh nice — are you new to cards or have you been doing it for a while?"
"Hey [NAME] — it's [SETTER] from Eric Michael's sports card team, just wanted to give you our free card flipping blueprint."
"Hey! What's up [NAME]… it's just [SETTER] — I'm one of the coaches with Eric Michael and the sports card team. How've you been?"
"I'm just glad I'm talking to a human and not a voicemail (haha) — but awesome, I only got like 3 or 4 minutes here so I won't take up too much of your time… but yeah I saw you were checking out one of our videos on making money with sports cards… so I just wanted to reach out real quick and see if I could point you in a decent direction (no pause) — but what even got you interested?"
"Awesome… what's the biggest thing you were looking to learn from that?"
No matter what they say: "Oh cool! We actually do [x]."
• "Are you into sports?" (b.s. about sports)
• "What do you collect? Is it a specific sport or more of a variety of things?"
• "What does your involvement in the space look like? Do you buy and sell now or is it more of just a hobby?"
• "What stood out to you the most in the ad or video you saw with us?"
"Hey [NAME] it seems like there's some background noise — [identify it and call it out]. Do you mind turning it down? It's a little hard to hear you."
"Hey [NAME] — it's [SETTER] from Eric Michael's sports card team, just wanted to give you our free card flipping blueprint."
"Hey! What's up [NAME]… it's just [SETTER] — I'm one of the coaches with Eric Michael and the sports card team. How've you been?"
"I'm just glad I'm talking to a human and not a voicemail (haha) — but awesome, I only got like 3 or 4 minutes here so I won't take up too much of your time… I know you were chatting with Eric on Instagram and he wanted me to reach out… but yeah refresh me on what you guys talked about — he mentioned you got into this because [motivation], tell me a little more about that."
Rapport build here
• "Are you into sports?" (b.s. about sports)
• "What do you collect? Is it a specific sport or more of a variety of things?"
• "What does your involvement in the space look like? Do you buy and sell now or is it more of just a hobby?"
• "What stood out to you the most in the ad or video you saw with us?"
"Hey [NAME] it seems like there's some background noise — [identify it and call it out]. Do you mind turning it down? It's a little hard to hear you."
"Hey [NAME] — it's [SETTER] from Eric Michael's sports card team, just wanted to give you our free card flipping blueprint."
"Hey! What's up [NAME]… it's just [SETTER] — I'm one of the coaches with Eric Michael and the sports card team. How've you been?"
"I'm just glad I'm talking to a human and not a voicemail (haha) — but awesome, I only got like 3 or 4 minutes here so I won't take up too much of your time… Eric asked me to reach out to see what kind of got you interested in the podcast?"
Rapport build A LOT — get info on their sports card experience
• "Are you actively buying and selling?"
• "How long have you been in the sports card space?"
• "What do you collect? Is it a specific sport or more of a variety of things?"
• "What does your involvement in the space look like? Do you buy and sell now or is it more of just a hobby?"
• "What stood out to you the most about the podcast?"
"Hey [NAME] it seems like there's some background noise — [identify it and call it out]. Do you mind turning it down? It's a little hard to hear you."
"Let me ask you a couple quick questions to get some context… and if it makes sense, I'll connect you with one of our head coaches for a 1-on-1 Zoom call to break everything down…"
"But just so I can point you in a good direction… assuming you take this seriously… what would you want to be making each month with sports cards?"
IF THEY DEVIATE — click to expand:
"Got it — so yeah typically what we see from our top students the first month is anywhere between $500–$5,000 in profit… ya know… assuming you can put 30 to 60 minutes a day."
"Is that something you have the bandwidth for if the money made sense?"
"Continue to non-monetary goal below"
"Ok so if [$/m] doesn't really move the needle for you then I really only wanna be talking about numbers that do make a difference for you…"
"So if [$/m] doesn't do it for you then hypothetically I guess what number would?"
If they get defensive or still not giving an answer → move on
"Love that this is something you wanna do with your kid… but you're the one who's gonna be putting time into this so it's gotta be worth your time too…"
"So typically what we see the first month is anywhere between $500–$5,000… ya know assuming you can put 30 to 60 minutes a day. Is that something you have the bandwidth for if the money made sense?"
"Ahhhh ok that makes sense… so that comes out to about… what… like [x/year]… (no pause)"
"(haha) I mean that's… not too bad…"
"But yeah… I mean with an extra [$x/year] on top of what you're making now… what's that do for you or even the family?"
"Ok so if [$/m] doesn't really move the needle for you then I really only wanna be talking about numbers that do make a difference…"
"So hypothetically I guess what number would?"
If they get defensive or still won't give an answer → move on
"Ahhhh ok that makes sense — so that comes out to about [x/year]… With an extra [$/year] on top of what you're making now, what's that do for you or the family?"
"Ahhhh ok that makes sense — so with an extra [$/month] coming in on top of everything else, what does that look like for you practically? Like what does that free up?"
"Ok sweet — so tell me, what are you doing now to kinda… pay the bills?"
"Ooo… got it… yeah I've heard that's a tough field. How long have you been doing that for?"
"Oh… that's a decent amount of time…"
"Let's just say in a pretend world… you know, just obviously hypothetically speaking… if you were making as much or more from sports cards as you do with your current job… I'm assuming obviously the goal is to… at some point… scale back from work a little and do sports cards from your phone so you can [non monetary goal]… right?"
"Nice — how much would you really need to be pulling in each month from sports cards to replace your income if you wanted to?"
"Nice man, can't blame you. I love that. I try to have a couple income sources myself. For me though, with anyone I work with, I want them to at least match what they're making each month from their [job/retirement]. So what would you need to make per month from cards to match that, if you had to put a specific number on it?"
"Ahh got it — nice. You doing any side jobs or any part-time stuff to bring in extra money? I'd imagine it's pretty hard to just sit still?"
"Nice — so what would you need to make per month from cards to really feel like it's replacing a solid income stream for you?"
"Nice — so what would you need to make per month from cards to match your retirement income, if you had to put a specific number on it?"
"So I gotta ask — then why not just keep kinda hanging out around the house? Like… why even do something like this?"
"Yeah so I guess — what's stopping you from doing it?"
"What is it about being a [job/retired] where it kinda makes you maybe… open minded for a change??? Ya know as opposed to doing that [job] for another 10… 15… 20 years?"
"So I gotta ask — why not just put more hours into your job?"
"Yeah so I guess — what's stopping you from doing it?"
"Yeah so I mean you would be putting in at least a few hours into sports cards so I guess like… why not just put those extra hours into [job]?"
"Got it — ok so I guess on a personal note… if everything is going well with [job/retirement]… I guess why not just put in more hours into that?"
"Nice — how much would you really need to be pulling in each month from sports cards to replace your income if you wanted to?"
"Nice man, can't blame you. I love that. I try to have a couple income sources myself. For me though, with anyone I work with, I want them to at least match what they're making each month from their [job/retirement]. So what would you need to make per month from cards to match that, if you had to put a specific number on it?"
"Nah ya I get it — I'm just saying hypothetically… if you were to match it… what would you need to be pulling in a month? Just so I can build out a roadmap."
"AHHHHHHH got it. So that's the number we need to be hitting… right?"
"Got it — so you've been a [job] for a while now. I'm curious — what have you tried, or maybe even looked at or seen, that can bring a side income? Like even stocks or real estate — anything like that?"
"(haha) Oh yeah my bad — I'm not even asking if you've tried these things… but obviously I'm sure you've at least seen or heard of stocks or real estate before, right?"
"Ahh nice — so which one have you heard about the most?"
"Gotcha — so what have you been putting the most time or money into specifically?"
"Ahh gotcha — so I guess, why not just put more time and money into that?"
"So then… what about [hustle] did you maybe… not love as much?"
"Ahhhhhh got it — ok. So it seems like obviously yes, we're all here because we wanna make more money…"
"But for you specifically, the real reason you wanna do this is because you want to make [money goal], [non-money goal], [pain of their job], [pain of what they tried]…"
"…so you started to look into sports cards so that [solution to problem]. Am I missing anything?"
Don't move on without: monetary goal + true WHY
Try to incorporate what you've learned about them to make it more personal
"Yeah… so honestly what I think would be best for you is setting you up with one of our head coaches… yeah I mean the guy I'm about to set you up with also happened to be my coach. He's Eric's right-hand guy."
"You know… there's only so much I can show you on the phone… because obviously I can't SHOW you the graphs and charts and stuff… but on a Zoom call you'd be able to physically see what we can do."
"And yeah… really… what he's going to go over is exactly what he's doing that helped him build a 6-figure sports card business."
"So yeah… I took some notes on what you were telling me… and before the call with the head coach I'm gonna speak to him and tell him to focus on how to build a business that can get you [goal]."
"And when he builds out that roadmap I'm also gonna tell him to focus on keeping it fun… you know… just so it never really feels like a job."
"So I have my calendar open now… do me a favor — open up your calendar really quick. And also by the way, what time zone are you in again?"
"Sweet — and what time is it by you now?"
Look at calendar, switch time zones, check available times
"Ok sweet — so the call will be about 45 to 60 minutes. You have some time later today to hop on?"
"So the call will be on Zoom for about 45 to 60ish minutes… I have some times tomorrow and the next day. Which day works better for you?"
"Is it cool if we get you in here within the next few days? My system doesn't even let me book someone that far in advance. How does morning, afternoon, or evening work on [day]?"
If we can't get them to agree — continue to book anyway
"Sweet — and I noticed that the time you choose is during [work day if 5pm or earlier / dinner if 6 or later]… you sure that'll work for ya? Or is there a better time like maybe later… or earlier… in the day?"
"And just checking — you are 100% sure you'll be in a quiet home or office environment and (haha) not like in your car or going grocery shopping, right?"
"Perfect… and just to confirm the first and last name I have is [name] and the email is [email]."
"I am also going to send you over a calendar invite to your email — if you could open up your email to accept that…"
"Great — I'll have coach reach out to you personally. Expect a text within the next 5–10 minutes."
"Also, coach will give you access to a training we usually charge for but I'll tell him to give it to you for free… it gives you some insight on our systems. I'm just gonna ask that you take 2 or 3 minutes from now until the call to just give it a quick watch…"
"Definitely share that video with your [son/daughter/wife] too so they can get a feel for what this will look like… And even if you're not totally sure after watching it, it's still worth hopping on the call. You can pick coach's brain and figure out what makes the most sense for you guys."
"One last thing and then I'll let you go… when you receive the text in 5 minutes… just do me a personal favor and throw up a thumbs up or just really anything."
"He'll also ask you a few questions between now and the call — make sure you get back to him on those so the call goes as smooth as possible."
"Also what that really does is confirm your time slot so that nobody gets booked over it."
"So just stick around your phone for a few minutes so you see that text from coach — and we'll see you on [day @ time]!"